Tuesday, April 28, 2009

New Friends: SUST - An Organic Women's Clothing Company


SUST ad in the May 2009 Issue of Dwell.

My first reaction while I was reading through the latest issue of Dwell Magazine and came upon an ad for a clothing company called SUST was, good name! We've been calling ourselves Susty's since we first got started over a year ago and are always on the look out for long lost friends. Couple that with the fact that I also use arrows in my marketing materials for my consulting firm Be One Creative and my heart started to beat a bit faster. After digging a bit more to learn about the company, its product, and its founders I started to uncover some striking similarities about how our companies came to be.

As we are always researching ways to diversify our Venture Space, we recently began discussing the incorporation of retail to supplement our co-working office and conference space. We will be coming out with our own line of t-shirts during the summer but we are also researching a collection of the latest sustainable, ethical, and responsible clothing lines. This in mind I contacted SUST to get further information.


SUST, Spring 2009

SUST is based out of San Francisco and was started by two childhood friends named Tristan Gribbin and Marion McKee. Tristan and Marion went through high school and college together in Northern California, which has always been a vortex for fresh thought and progressive culture. After working on their own careers and projects they recently came together in order to harness their creative potential and to realize their dream of harnessing the fashion industry to promote a positive movement of environmental sustainability and social responsibility.

Generation Sustain has a similar story. We were started by two sets of childhood friends who grew up together, attended the same highschool and college, and came together to start a business based on the positive and inclusive communication of sustainability. Tory Hanna and myself studied Environmental Design and have been working on harnessing the influential power of the built environment to create positive social change. We've always agreed that if the buildings and landscapes that we walk through every day have the power to influence our collective behavior, so must what we walk around in, clothes. Ethical and sustainable fashion, marketing, and product development are what Alee Marsh and Jennifer Kehoe have begun working on. The pair will both be graduating this year from the University of Massachusetts and we're excited to see what they will work on when they have a lot more time on their hands.


www.getsust.com

SUST's collection is made entirely of US grown 100 percent organic cotton in San Francisco. By working with US based cotton growers, local California based manufacturers, and mainataining a close relationship with the production of their garments, SUST ensures that true "fair trade principles are woven in every step of the way." Portions of their proceeds are also given to support ecological causes.

Their Spring 2009 collection invokes a minimalist beauty that seems to be very much a part of their business ideals. Their bright colors and simple elegant fits are depicted well in the photos of the collection taken in Iceland by Tristan's Icelandic husband, photographer and director Stefan Arni. The collection reminds me of the form of design that has influenced me the most, Scandanavian Minimalism. That said, if I were a woman, I'd wear their clothing. The clean lines and quality materials highlighted by bright colors suggest a positive break in a cluttered dreary environment.

SUST, Spring 2009


An example of Scandinavian Minimalism I spent much time in and around.
Shot facing north next to the "Black Diamond" Library in Copenhagen, Denmark.

We are happy to have come across this exciting new business and are looking forward to somehow working with SUST in the future. Our similar paths to starting our ventures speak to a new paradigm for innovation and sustainability, one that has moved away from alarmist environmentalism and cause elitism and will hopefully harness the power to influence through accessibility and quality design.

More information about SUST and photographs of their spring line can be viewed at www.getsust.com.

33 comments:

Tristan Gribbin said...

Dear Caleb, Thank you for the wonderful blog, the whole SUST team is thrilled with your write up. You really understand us. Yes, it is like finding long lost friends. Another connection is that in the essay Jennifer and Ali wrote about the eco fashion movement they mention the pioneer Scott Leonard of Indigenous Designs, and Scott is our childhood friend and mentor! So we are childhood friends working on sustainability - I like it a lot! Many thanks for your kind words and I am looking forward to working with you and Generation Sustain! My best, Tristan Gribbin, CEO - SUST www.getsust.com
http://www.facebook.com/pages/SUST-organic-apparel/39981862741?ref=mf

Stuart said...

Nice post!

Now a days lot of designs have arrived in to womens fashion style. But one of the key items every woman should have is a pair of jeans that flatters your figure and can be dressed up or down. Women in jeans looks sexy and gorgeous.

Vanessa said...

We love what SUST is doing! Amazing stuff, beautiful design, driven people. What more could you ask for?
If you want to learn more, read our latest post on this eco-Fashion House:

http://greenbydesign.com/2009/08/28/get-sust-a-different-kind-of-eco-fashion/

Anonymous said...

Es kann man unendlich besprechen. viagra generika online kaufen levitra 20mg nebenwirkungen [url=http//t7-isis.org]viagra rezeptfrei forum[/url]

Anonymous said...

The writer of generationsustain.blogspot.com has written a superior article. I got your point and there is nothing to argue about. It is like the following universal truth that you can not disagree with: People who want to share their religious views with you rarely want you to share yours with them. I will be back.

Dean said...

greetings to all.
I would first like to thank the writers of this blog by sharing information, a few years ago I read a book called Real Estate Investment costa rica in this book deal with questions like this one.

Anonymous said...

сексуальные знакомства ставрополь автобусный тур знакомство с италией знакомства с татарами в москве курсант гей познакомиться с курсантом знакомства в израиле для секса
[url=http://baomuva.front.ru/z/p320.html]знакомства с девушками из орши[/url] [url=http://justseabhei.hotmail.ru/b/p366.html]знакомства для леди бальзаковского возраста[/url] [url=http://eagitlo.land.ru/a/p191.html]знакомства в городе глухов[/url] [url=http://wdiganer.land.ru/k/p437.html]взлом анкет сайтов знакомств[/url] [url=http://chriselen.land.ru/d/p123.html]ульяновск знакомства[/url] [url=http://nyaniesens.pop3.ru/t/p93.html]знакомства знакомства для секса[/url] [url=http://tirrkennmor.hotmail.ru/s/p277.html]секс знакомства гатчина[/url]
магнитогорск секс знакомства секс с незнакомкой флирт знакомства любовь египет знакомства татарский сайти знакомств юлдаш
[url=http://leridis.nm.ru/c/p278.html]viagra знакомства[/url] [url=http://arzelop.pop3.ru/a/p183.html]красивые слова для знакомства с девушкой[/url] [url=http://theosula.front.ru/j/p104.html]знакомства город абдулино[/url] [url=http://torgaiheal.nm.ru/a/p570.html]знакомства в г обнинск[/url] [url=http://iplowto.nm.ru/b/p504.html]актюбинск знакомства[/url] [url=http://iplowto.nm.ru/o/p154.html]сайты знакомства девственников[/url] [url=http://kompdistsunt.pop3.ru/p/p276.html]знакомство переписка для ctrcf[/url]
невинномысские знакомства сайты знакомств секс в украине знакомства для секса темиртау знакомство на сайты памира сайты общения и знакомств людей

Anonymous said...

Misoprostol tablet
What is this medicine?

MISOPROSTOL helps to prevent stomach ulcers in patients using nonsteroidal antiinflammatory drugs (NSAIDS, drugs commonly used for arthritis, inflammation, and pain). Misoprostol reduces the amount of acid produced in the stomach and protects the stomach lining from the effects of acid.

wedlanded said...

If you’re considering a wedding with an ocean view, one shoulder wedding dresses you’ll also have to consider beach wedding dresses. wedding dresses Destination weddings are becoming more popular. beach wedding dresses It’s not unusual for a couple to fly out to a tropical island paradise and recite their bridal wedding gowns vows among the sand and surf with a stunning beach sunset as a backdrop. red wedding dresses

asdf963 said...

give one incredible presentation at any wedding reception celebration. halter wedding dresses The proof as they say is in the pudding.The importance of wedding dresses and wedding dresses wedding cakes are equal. These are both the highlights of weddings wedding dresses and no bride can imagine a wedding without the traditional wedding wedding dresses dress and cake lace wedding dresses

xanax said...

Good day! You some form of knowledgeable? Nice message. Can you tell me easy methods to subscribe your weblog?

Erectile Dysfunction said...

This is good site to spent time on.

Anonymous said...


Getting to the beginning of a difficult situation begins with looking for the answer.

Anonymous said...

tri state dating http://loveepicentre.com/ christian dating service matchmaker

Anonymous said...

rsvp dating in us http://loveepicentre.com/faq.php best jewish dating websites peoria az

Anonymous said...

charleston sc dating christian http://loveepicentre.com/faq.php internet dating intro

Anonymous said...

free teen dating sites for 14 http://loveepicentre.com/map.php single online dating web site

Anonymous said...

[url=http://loveepicentre.com/articles.php][img]http://loveepicentre.com/uploades/photos/7.jpg[/img][/url]
jonesboro arkansas dating and sex [url=http://loveepicentre.com/]william giordano online dating scam[/url] online dating deanmarteen
is bachelor 11 dating [url=http://loveepicentre.com/testimonials.php]dating hiv positive woman in toronto[/url] dating sites for free
dating singles personals [url=http://loveepicentre.com/faq.php]kenyan dating rituals[/url] who is lebron mother dating

Anonymous said...

100 free medical dating sites http://loveepicentre.com/map.php black dating white women

Anonymous said...

married dating personals http://loveepicentre.com/ matches for dating

Anonymous said...

download ebook in time wrinkle http://audiobookscollection.co.uk/Drawing/c1158/ clickbank ebook clickbank clickbank [url=http://audiobookscollection.co.uk/it/Biologia/c1534/?page=42]why is there no ebook standard[/url] how to recover password from ebook

Anonymous said...

the scarlet pimpernel ebook http://audiobookscollection.co.uk/Johann-Christoph-Arnold/m62679/ ebook cloud google the zohar vol 23 ebook loyd auerbach ebook

Anonymous said...

torrent ebook the reader http://audiobookscollection.co.uk/fr/Practical-File-System-Design/p213048/ managerial accounting ebook in this house of brede ebook charles webb ebook

Anonymous said...

west virginia ebook library http://audiobookscollection.co.uk/es/Thomas-C-Foster/m124296/ free and ebook ebook no download ebook the hobbit

Gloria Lee said...

All women are like beautiful Women Clothing, beautiful clothes that can increase a woman's charm.

Anonymous said...

smartphone biometric software http://buysoftwareonline.co.uk/product-35020/Richardson-Software-RazorSQL-5-5 what is u3 software [url=http://buysoftwareonline.co.uk/product-22416/Firefly-Data-Compare-Tool-10-0]best price delta cad software[/url] palm tx software
[url=http://buysoftwareonline.co.uk/fr/information-7/FAQ]FAQ - Cheap Legal OEM Software, Software Sale, Download OEM[/url] bicyclle training software
[url=http://buysoftwareonline.co.uk/es/product-21868/Adobe-Contribute-CS4][img]http://buyoem.co.uk/image/3.gif[/img][/url]

Anonymous said...

gprs tracking software cell free http://buysoftwareonline.co.uk/product-10515/Adolix-PDF-Converter-3-2 zone free software [url=http://buysoftwareonline.co.uk/fr/manufacturer-6/Borland]adobe photo deluxe 40 free software[/url] shape note publishing software
[url=http://buysoftwareonline.co.uk/product-37101/Alabe-Reports-Asteroid-Goddesses-1-2]Alabe Reports Asteroid Goddesses 1.2 - Software Store[/url] dual sceen software
[url=http://buysoftwareonline.co.uk/fr/product-12196/MS-Money-Premium-2006][img]http://buyoem.co.uk/image/2.gif[/img][/url]

Anonymous said...

Favourite friends, when I take not asked in regard to include anyone to cure, but soul is such a ferocious attitude, that
suffer with to request in the course of help. I'm in a extremely grave position, petition Your friends, escape
they can, how much can. I will-power be very thankful to You.
Perfect Money U 1557851 E 1512655 mail: alexxx767@gmail.com
PayPal : alexxx767@gmail.com

Anonymous said...

[url=http://englandpharmacy.co.uk/products/augmentin.htm][img]http://onlinemedistore.com/7.jpg[/img][/url]
pharmacy pictures vicoden 3592 http://englandpharmacy.co.uk/products/hyzaar.htm caverta 100 mgonline pharmacy [url=http://englandpharmacy.co.uk/products/cytoxan.htm]medco mail pharmacy[/url]
direct pharmacy http://englandpharmacy.co.uk/products/lisinopril.htm mckee pharmacy [url=http://englandpharmacy.co.uk/products/imodium.htm]imodium[/url]
tennessee pharmacy schools http://englandpharmacy.co.uk/products/prednisolone.htm university of hertfordshire pharmacy [url=http://englandpharmacy.co.uk/products/viagra-soft-flavoured.htm]good essays for pharmacy school app[/url]
specialty pharmacy char http://englandpharmacy.co.uk/categories/hypnotherapy.htm monarch pharmacy [url=http://englandpharmacy.co.uk/products/plan-b.htm]plan b[/url]

Anonymous said...

dating for tranvestites http://loveepicentre.com/success_stories/ dating service for older men
dating someone with internet profiles [url=http://loveepicentre.com/testimonials/]free australian internet dating[/url] who is benjamin burnley dating
equestrian dating services [url=http://loveepicentre.com/]bra size dating site[/url] gay dating denver [url=http://loveepicentre.com/user/swarzpfird/]swarzpfird[/url] her first time dating another woman

Anonymous said...

bi lezbian dating uk http://loveepicentre.com/testimonials/ free online dating without sign in
free online dating for seniors [url=http://loveepicentre.com/articles/]dating games hentai[/url] interracila sex dating sites
dating scandinavians men [url=http://loveepicentre.com/taketour/]internet free gay dating service[/url] dating ski jumping olympic romances [url=http://loveepicentre.com/user/akshay/]akshay[/url] separated and dating

Anonymous said...

dating a hiv positive man http://loveepicentre.com/taketour/ milf dating sites
cherryblossoms dating [url=http://loveepicentre.com/advice/]over-50 dating[/url] dating service vishakapatnam
adult rpg dating sex games [url=http://loveepicentre.com/advice/]dating websites for professionals[/url] rate a date match dating [url=http://loveepicentre.com/user/mirza/]mirza[/url] dating services for louisville ky

Anonymous said...

dating bears cartoon http://loveepicentre.com play dating sims games
dating agencies brighton [url=http://loveepicentre.com/faq/]armenian dating marriage culture[/url] christian single dating columbus ohio
montabaur dating [url=http://loveepicentre.com]dating china for chinese[/url] calgary dating service free [url=http://loveepicentre.com/user/susan4realluv/]susan4realluv[/url] mount morris ny adult dating sites